Which of the following is not an appropriate guideline for developing a strategic group map for a given industry?
A)Variables chosen as axes for the map should indicate big differences in how rivals have positioned themselves to compete in the marketplace.
B)Variables chosen as axes for the map can be quantitative,qualitative,or discrete and defined in terms of distinct classes and combinations.
C)Variables selected as axes for the map should be highly correlated.
D)Several maps should be drawn if more than one pair of variables can help illuminate differences in the competitive positioning of industry members.
E)Sizes of the circles on the map should be drawn proportional to the combined sales of the firms in each strategic group.

Question

Quizplus · Accepted Answer

Variables selected as axes for the map should not be highly correlated. Correlated variables do not provide distinct differences in how competitors have positioned themselves and can lead to inaccurate strategic groupings.

Which of the Following Is Not an Appropriate Guideline for Developing