Evaluating whether an industry presents a sufficiently attractive business opportunity usually does not involve a consideration of which of the following factors?
A) the industry's growth potential
B) whether competitive pressures will likely grow stronger or weaker
C) whether the industry's future profitability will be favorably or unfavorably affected by the prevailing driving forces
D) the company's competitive position in the industry and its ability to perform industry key success factors
E) whether the industry's product is strongly or weakly differentiated

Question

Quizplus · Accepted Answer

The final step in evaluating the industry and competitive environment is for company managers to determine if the industry offers a company strong prospects for attractive profits based on the following factors: industry growth potential,the power of competitive forces to squeeze industry profitability,the degree to which prevailing driving forces will impact profitability favorably or unfavorably,how the company performs the industry key success factors,and the company's competitive position in relation to its rivals.

Evaluating Whether an Industry Presents a Sufficiently Attractive Business Opportunity