Why should long-run objectives take precedence over short-run objectives?
A)The focus is placed on improving performance in the near term.
B)Long-run objectives are necessary for achieving long-term performance and stand as a barrier to undue focus on short-term results.
C)Long-run objectives will satisfy shareholder expectations for progress.
D)Long-run objectives will force the company to deliver performance improvement in the current period.
E)None of these are correct.

Question

Quizplus · Accepted Answer

Long-run objectives are important for achieving sustained success in the future, and having a focus on short-run objectives can result in sacrificing long-term success for temporary gains. Prioritizing long-run objectives helps to ensure that the organization is working towards sustainable growth, which is necessary for ensuring continued success and competitiveness in the long term.

Why Should Long-Run Objectives Take Precedence Over Short-Run Objectives