A viable business model includes a valuable customer value proposition that
A) is always partly deliberate or planned and partly emergent or reactive.
B) is an essential component of pursuing the company's strategic intent.
C) suggests the greater the value provided and the lower the price,the more attractive the value proposition.
D) lays out the approach to satisfying buyer wants and needs at a premium price.
E) must set forth management's long-term action plan for achieving market leadership.

Question

Quizplus · Accepted Answer

The customer value proposition is established by the company's overall strategy and lays out the company's approach to satisfying buyer wants and needs at a price customers will consider a good value.The greater the value provided and the lower the price,the more attractive the value proposition is to customers.

A Viable Business Model Includes a Valuable Customer Value Proposition