Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?
A)Southwest, Horizon, Frontier, JetBlue.
B)British Airways, Singapore Airlines, Virgin Atlantic.
C)Sky Taxi - a rent by the hour personal plane service.
D)All of these.

Question

Quizplus · Accepted Answer

British Airways, Singapore Airlines, and Virgin Atlantic all offer unique and differentiated services such as luxury amenities, personalized  customer service, and unique branding to distinguish themselves from competitors.

Your Boss, Penny Dirks, Has Asked You to Analyze the Airline