Poise, a fashion apparel brand, intends to increase its online presence by creating online communities with its customers as members. The customers can interact with each other as well as the company. The generated information can then be used for developing future products. Which of the following is the company most likely to make use of?
A)electronic mail system
B)instant messaging system
C)social networking system
D)video conferencing system

Question

Quizplus · Accepted Answer

Social networking systems are the most appropriate option for creating online communities where customers can interact with each other and with the company. These systems provide a platform for customers to share their experiences, give feedback, and provide suggestions. Additionally, businesses can use social networking systems to gather and analyze customer data for creating future products. Electronic mail systems and instant messaging systems may not provide the same level of interactivity required for community building, while video conferencing systems may be too complex and expensive for this purpose.

Poise, a Fashion Apparel Brand, Intends to Increase Its Online