Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand which items are more likely to be bought together. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?
A)online analytical processing
B)market basket analysis
C)what-if analysis
D)goal-seeking analysis

Question

Quizplus · Accepted Answer

Market basket analysis is the process of analyzing customer purchase behavior and identifying which products are frequently purchased together. This analysis technique would best help Shirley Yearwood to identify which items are more likely to be bought together, such as gum boots and umbrellas, ties and shirts, and hair clips and headbands. The other analysis techniques listed are not specifically focused on identifying patterns in customer purchase behavior.

Shirley Yearwood Is an Analyst at a Retail Outlet and Is