Which of the following actions of a sugar manufacturing company is an extension of its value chain beyond its own primary and support activities?
A)The company intensifies its marketing activities to cater to new customers.
B)The company buys a large sugarcane plantation in another country.
C)The company adds a few more distributors to extend the reach of its products.
D)The company launches a new promotional campaign to attract more buyers.

Question

Quizplus · Accepted Answer

Buying a large sugarcane plantation in another country involves extending the company's value chain beyond its primary and support activities as it involves directly acquiring the raw materials necessary for its production process. The other options are all related to the company's primary or support activities and do not involve extending the value chain beyond the company's boundaries.

Which of the Following Actions of a Sugar Manufacturing Company