Southwest Airlines offers better fares compared to most of its competitors. This helps the company attract customers. Which of the following strategies is being used by Southwest Airlines?
A)product differentiation
B)focused strategy
C)focused differentiation
D)low-cost leadership strategy

Question

Quizplus · Accepted Answer

The strategy being used by Southwest Airlines is low-cost leadership strategy, which focuses on offering better prices compared to competitors to attract customers.

Southwest Airlines Offers Better Fares Compared to Most of Its