Which of the following statements describes the product differentiation strategy?
A)adding special features to a product for which customers are willing to pay more
B)selling the same product in more than one market at different price levels
C)pricing of product or services at moderate levels
D)selling a range of products across different geographical locations

Question

Quizplus · Accepted Answer

The product differentiation strategy involves adding special features or unique attributes to a product that sets it apart from the competition and makes customers willing to pay more for it.

Which of the Following Statements Describes the Product Differentiation Strategy