Lifetime Television, an American cable television company, specifically targets female viewers. The channel is devoted to movies, sitcoms, and dramas that are either geared toward women or feature women in lead roles. This is an example of a ________ strategy.

Question

Quizplus · Accepted Answer

Lifetime Television's strategy is focused on catering to a specific niche, which is female viewers.

Lifetime Television, an American Cable Television Company, Specifically Targets Female