Chloe's, a chain of supermarkets, is conducting a customer survey in its largest store, which is in California. Customers are asked to fill out questionnaires as they enter the store. The questionnaire is divided into sections that polls customers on the store's products and the e-commerce website. Which of the following is a drawback of the data collected through this poll?
A)It is not authentic.
B)It is incomplete.
C)It is not a valid method of soliciting customer feedback.
D)It is an unscientific method of collecting data.

Question

Quizplus · Accepted Answer

The data may be incomplete because it only includes feedback from customers who visit the store in person and does not account for the experiences of online shoppers or those who do not visit the store.

Chloe's, a Chain of Supermarkets, Is Conducting a Customer Survey