Purple Stones, an interior decorator, has an online store to enable quicker purchase of its products. The website allows users to post reviews of products. This helps other customers evaluate the quality of a product before buying it. Which of the following is illustrated in this scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates user-generated content, where customers are able to post their own reviews of products on the website. This helps to build trust and credibility with potential buyers, who can evaluate the quality of a product based on the experiences of others. It is not related to competitive advantage, artificial intelligence, or economies of scale.

Purple Stones, an Interior Decorator, Has an Online Store to Enable