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Mega Corporation Has Developed a Strategic Plan That Calls for an Emphasis

Question 51

Multiple Choice

Mega Corporation has developed a strategic plan that calls for an emphasis on appealing to a younger demographic. If it decided that such an appeal to a younger market would necessitate a change in the corporate logo and trademark, such changes would require an understanding of:


A) securities law.
B) intellectual property law.
C) contract law.
D) antitrust law.

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