Many times when an established company ignores disruptive innovation,the result is
A)The innovation goes away.
B)The innovation is adopted by a small niche.
C)The established company suffers loss of market share.
D)The government supports innovation.
E)The established company eventually creates a substitute.

Question

Quizplus · Accepted Answer

Ignoring disruptive innovation can cause the established company to lose its market share to competitors who embrace the new technology or product. This can ultimately lead to the downfall of the company if it continues to resist change. Options A, B, D, and E are less likely outcomes because disruptive innovation tends to persist in the market and attract more adoption over time if it addresses a compelling need or provides significant benefits over existing solutions.

Many Times When an Established Company Ignores Disruptive Innovation,the Result