When a firm uses this approach to globalization they are attempting to boost revenue and market share by maximizing its local presence in a country.
A)Aggregation
B)Adaptation
C)Annexation
D)Arbitrage
E)Animation

Question

Quizplus · Accepted Answer

The approach described where a firm attempts to boost revenue and market share by maximizing its local presence in a country is known as adaptation. This involves tailoring the company's products, marketing strategies, and operations to fit the specific needs and preferences of each local market. This approach acknowledges the differences between countries and attempts to take advantage of local opportunities and overcome local challenges.

When a Firm Uses This Approach to Globalization They Are