Customizing the service bundle helps to create more satisfied customers who are willing to pay a premium for a given service to get it exactly as they want it.

Question

Quizplus · Accepted Answer

Customizing the service bundle allows customers to tailor the service to their specific needs and preferences, which can result in a more satisfying experience. This can lead to higher customer satisfaction and the willingness to pay a premium price for the customized service. Therefore, the statement is true.

Customizing the Service Bundle Helps to Create More Satisfied Customers