The ability to produce a product in high volume at roughly the same cost as standard products but customized to individual customer tastes is
A)Flexibility
B)Volume flexibility
C)Variety
D)Postponement
E)Mass customization

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to produce a product in high volume at roughly the same cost as standard products but customized to individual customer tastes. This involves using flexible manufacturing systems and technology to allow for individual customization while maintaining economies of scale.

The Ability to Produce a Product in High Volume at Roughly