The tendency in postmodern society to define ourselves in terms of the goods and services we purchase is known as:

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Consumerism is the tendency to define ourselves in terms of the goods and services we purchase. It is a pervasive aspect of contemporary postmodern society, where individuals often derive their sense of identity and self-worth from their consumption patterns. The focus on consumerism has led to a culture where people are judged by what they own and how much money they make, rather than their character or personal qualities. This trend has been fueled by advertising and marketing, which promote a constant desire for new and improved products, and a sense of dissatisfaction with what one already has.

The Tendency in Postmodern Society to Define Ourselves in Terms