The process by which individual interests,beliefs,and values either become congruent with the activities,ideas,and goals of the movement or fail to do so is called:

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Frame alignment refers to the process wherein an individual's interests, beliefs, and values become congruent with the ideas, goals, and activities of a social movement. It involves adjusting one's perception and identity to align with the movement's frame, which can facilitate collective action and increase the movement's chances of success. Resource mobilization pertains to the ways by which a movement acquires the necessary resources, such as funding or volunteers, to pursue its goals. Relative deprivation refers to the perceived discrepancy between one's expectations and actual outcomes, which can motivate collective action. Strain involves the tension and conflicting demands experienced by individuals or groups and can contribute to mobilization for collective action. Contagion refers to the spread of behavior, emotions, or ideas within a group through imitation or social influence but does not necessarily involve alignment with the movement's goals.

The Process by Which Individual Interests,beliefs,and Values Either Become Congruent