According to functionalists,the significance of the mass media is that it is an important:

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Functionalists argue that the mass media serves multiple important functions in society. It is a means of social control, as it helps regulate behavior and maintain social order. It is also a coordination mechanism, as it facilitates communication and the sharing of information. Additionally, it serves as an agent of socialization, helping individuals learn and internalize values, beliefs, and norms. Finally, the mass media provides entertainment, which is an important aspect of modern society. Therefore, all of these choices are significant according to functionalists.

According to Functionalists,the Significance of the Mass Media Is That