The tendency to define oneself in terms of the goods and services one purchases is known as:

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Consumerism is the tendency to define oneself in terms of the goods and services one purchases. Individualism pertains to valuing the preferences and goals of the individual over those of the group. Corporatism refers to the control of a state or organization by large interest groups or corporations. Humanism is a belief system that emphasizes human values and concerns.

The Tendency to Define Oneself in Terms of the Goods