The idea that love should be important in the choice of a marriage partner first gained credibility in the 1700s in England with the rise of:

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The idea that love should be important in the choice of a marriage partner gained credibility in the 1700s in England with the rise of both liberalism and individualism. These ideologies placed emphasis on personal freedom and choice, which led to a shift away from arranged marriages based on social status or economic benefits. Instead, individuals were encouraged to choose partners based on their personal preferences and feelings, including love.

The Idea That Love Should Be Important in the Choice