What made Barack Obama's presidential campaign "the first political campaign of the twenty-first century"?

Question

Quizplus · Accepted Answer

Barack Obama's presidential campaign was unique in the sense that it extensively used the Internet and social media platforms to reach out to voters and raise funds. This made it the first political campaign of the twenty-first century to fully leverage the power of digital media for political campaigning.

What Made Barack Obama's Presidential Campaign "The First Political Campaign