When Starbuck operates in other countries it customizes the snacks to local tastes.This is a(n)____ challenge for international managers.
A)technological
B)cultural
C)political
D)economic
E)legal

Question

Quizplus · Accepted Answer

Adapting snacks to local tastes involves understanding the cultural preferences of a specific country or region. Therefore, it is a cultural challenge for international managers.

When Starbuck Operates in Other Countries It Customizes the Snacks