The makers of Zestra,an ointment for women,used an all male marketing team.Sales were disappointing and the company filed for Chapter 11.Two women arranged financing and bought the company,changed the name,packaging,and message.Semprae is now selling well.This illustrates the ____ argument.

Question

Quizplus · Accepted Answer

The scenario illustrates the marketing argument, as the change in marketing strategy by the new owners led to improved sales.

The Makers of Zestra,an Ointment for Women,used an All Male