Black Entertainment Television's target audience is male 18 to 34 years old,because advertisers spend more money on younger consumers.High ratings with those viewers is a(n)____.
A)tactical goal
B)mission statement
C)operational goal
D)operational plan
E)strategic goal

Question

Quizplus · Accepted Answer

A tactical goal is a specific and measurable target that can be achieved in the short term, usually within a year or less. In this case, Black Entertainment Television's goal of targeting male 18 to 34-year-olds is a specific and measurable goal that can be achieved in the short term. The high ratings with this demographic are a tactic to achieve this goal.

Black Entertainment Television's Target Audience Is Male 18 to 34