Executives at Lululemon Athletica have just written a plan that allocates a large part of the firm's cash to a new product line.They have done this because they feel that they can get a real advantage over their competition and that the new product line will have a synergistic effect when combined with current products.What kind of plan is this?
A)Strategic
B)Standing
C)Contingency
D)Tactical
E)Operational

Question

Quizplus · Accepted Answer

This is a strategic plan because it involves allocating a large amount of cash and has the potential to give the firm a competitive advantage. It also indicates long-term planning and a focus on achieving overall goals rather than short-term objectives.

Executives at Lululemon Athletica Have Just Written a Plan That