An example of ____ would be when credit card and mortgage divisions of banks often get their customers from the bank's commercial loan customers.

Question

Quizplus · Accepted Answer

Synergy in related diversification refers to the benefits that can be obtained by sharing resources, capabilities or activities between related businesses. In this case, the credit card and mortgage divisions of banks are related to the bank's commercial loan customers, and therefore there is potential for the bank to leverage its resources and capabilities across these different divisions in order to create value and capture a competitive advantage. This is an example of synergy in related diversification.

An Example of ____ Would Be When Credit Card and Mortgage