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USAA Provides Financial Services to U

Question 79

Multiple Choice

USAA provides financial services to U.S.military personnel and their families.It maintains a customer database built from customer purchasing histories and information collected directly from the customers.Through skillful use of its database,USAA serves each of its customers uniquely.For example,marketers can check the system to see who has recently wrecked a car and send him or her car loan information.This computerized database lets managers track customer retention rates and add-on sales as well as new customer activities.This is an example of


A) a transaction-processing system.
B) a management information system.
C) an expert system.
D) artificial intelligence.
E) None of these choices

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