A marketer for a motion picture company is determining when to release a movie to gain maximum exposure and viewers.The marketer needs to use a(n)
A)decision support system.
B)transaction-processing system.
C)management information system.
D)artificial intelligence system.
E)computerized database.

Question

Quizplus · Accepted Answer

A decision support system (DSS) would be the best choice for the marketer to use because it can analyze data and provide potential outcomes based on different release dates, target audiences, competition, and other factors. A DSS can help the marketer make an informed decision on when to release the movie to gain maximum exposure and viewership.

A Marketer for a Motion Picture Company Is Determining When