When people pay close attention to the facts,the _____ is (are)the most persuasive,but when subjects are not paying full attention,such as during a television commercial,the _____ may work better.

Question

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When people pay close attention to the facts, the source's credibility is most persuasive. However, when subjects are not paying full attention, emotional appeals may work better as they can influence attitudes without requiring deep cognitive processing.

When People Pay Close Attention to the Facts,the _____ Is