Fifteen-year-old Matt and his father are in an electronics store looking at video-game systems.Matt gives his father a complete breakdown of the pros and cons of each of the different video-game systems on display.According to research on encoding processes, Matt is able to accurately recall all this information because he

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According to research on encoding processes, deep processing leads to better memory retention than shallow or intermediate processing. Matt's ability to recall the detailed pros and cons of each video-game system suggests that he encoded this information at a deeper level, perhaps by linking each system to his personal experience or prior knowledge of gaming.

Fifteen-Year-Old Matt and His Father Are in an Electronics Store