Announcements of availability of new issues of eurobonds that appear as advertisements in the financial press are known as:

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Tombstone ads are announcements of availability of new issues of securities, such as eurobonds, that appear in the financial press. They are named after their appearance, which typically includes a rectangle with the company name, type of security, and other relevant details, similar to a tombstone. Prospectus ads typically provide more detailed information about the securities and are used to promote the sale of new issues to potential investors. Red herring ads are preliminary prospectus ads that are circulated to gauge investor interest, but do not contain full details about the securities being offered. Subscriber ads are used to solicit orders from potential investors who have already expressed interest in the securities being offered.

Announcements of Availability of New Issues of Eurobonds That Appear