A right that can only be exercised by the shareholder and not sold is called a:

Name: A right that can only be exercised by the shareholder and not sold is called a:
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A non-renounceable right is a right that cannot be sold or transferred to another person. It can only be exercised by the shareholder who holds the right. Non-renounceable rights are often issued to existing shareholders to give them the opportunity to purchase additional shares in a company at a discounted price.

A Right That Can Only Be Exercised by the Shareholder