Handicaps suffered by late entrants into a business market are referred to as:

Name: Handicaps suffered by late entrants into a business market are referred to as:
Brand: Quizplus
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Question

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Late entrants into a business market often suffer from late-mover disadvantages, which refer to the difficulties they face that are a result of being late to enter the market. These disadvantages may include high entry costs, strong competition from established players, and a lack of customer recognition.

Handicaps Suffered by Late Entrants into a Business Market Are