Only _____________ can tell R&D whether to produce globally standardized or locally customized products.
A) finance
B) materials management
C) marketing
D) operations
E) segmentation analysis

Question

Quizplus · Accepted Answer

Marketing is responsible for understanding the needs and preferences of local consumers and determining whether to produce globally standardized or locally customized products based on market research and analysis.

Only _____________ Can Tell R&D Whether to Produce Globally Standardized