If the producer sells directly to the consumer,the channel is _______________.If the producer sells through an import agent,a wholesaler,and a retailer,a _______________ channel exists.
A) short; intermediate
B) long; very short
C) intermediate; long
D) short; long
E) direct; multi-level

Question

Quizplus · Accepted Answer

If the producer sells directly to the consumer, it is a short channel. If the producer sells through an import agent, a wholesaler, and a retailer, it is a long channel. Therefore, the best choice is D, which describes these two scenarios.

If the Producer Sells Directly to the Consumer,the Channel Is