Pull strategies tend to be emphasized for ______________.
A) commodities
B) consumer goods
C) industrial goods
D) services
E) cultural goods

Question

Quizplus · Accepted Answer

Pull strategies are mainly used for consumer goods, where the goal is to attract and bring in customers to buy a product as a result of their own interest or demand. This is typically achieved through advertising, promotion, branding, and other marketing techniques that stimulate consumer demand and create a preference for a particular product over others. While pull strategies may also work for other types of products or services, such as industrial goods or cultural goods, they are not typically emphasized to the same extent as they are for consumer goods. For example, industrial goods may rely more on personal relationships between sellers and buyers or technical specifications and performance ratings rather than advertising campaigns or brand recognition.

Pull Strategies Tend to Be Emphasized for ______________