One study cited in the textbook of product development in 16 companies in the chemical,drug,petroleum,and electronics industries suggested that only about _____________ of R&D projects ultimately result in commercially successful products or processes.
A) 10 percent
B) 20 percent
C) 25 percent
D) 30 percent
E) 35 percent

Question

Quizplus · Accepted Answer

The study cited in the textbook suggests that only about 20 percent of R&D projects ultimately result in commercially successful products or processes.

One Study Cited in the Textbook of Product Development in 16