The most important determinant of channel length is the degree to which the retail system is fragmented.

Question

Quizplus · Accepted Answer

When the retail system is highly fragmented, there are more intermediaries involved, leading to longer channels. On the other hand, when the retail system is less fragmented, there are fewer intermediaries and shorter channels. Therefore, the degree of fragmentation is the most important determinant of channel length.

The Most Important Determinant of Channel Length Is the Degree