A pull strategy emphasized personal selling rather than mass media advertising in the promotional mix.

Name: A pull strategy emphasized personal selling rather than mass media advertising in the promotional mix.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A pull strategy focuses on creating demand for a product directly from consumers, leading them to request the product from retailers, often through mass media advertising and other consumer-focused tactics, rather than emphasizing personal selling.

A Pull Strategy Emphasized Personal Selling Rather Than Mass Media