A firm can increase the probability of exporting successfully by taking which of these steps?
A) avoid hiring EMCs to contain costs
B) hire home country personnel to build commitment
C) enter on a small scale
D) wait for the export opportunities to come to you
E) make extensive investments in building regional contacts

Question

Quizplus · Accepted Answer

Entering on a small scale allows a firm to test the market and adapt its strategies without significant risk, increasing the likelihood of successful exporting.

A Firm Can Increase the Probability of Exporting Successfully by Taking