Which of the following is not an argument in favour of licensing as a means of foreign market entry?
A) The firm does not have to have capital to open markets overseas
B) A firm wants to participate in a foreign market, but is prohibited from doing so by barriers to investment
C) The firm possesses some intangible property that might have business applications and does not want to develop that technology or those applications itself
D) The firm does not have to bear the development costs and risks associated with opening a foreign market
E) The firm wants to maintain tight control over the marketing

Question

Quizplus · Accepted Answer

Maintaining tight control over the marketing is not an argument in favour of licensing. This is because licensing involves granting permission to another entity to use one's intellectual property, and therefore the licensor may not have complete control over how the licensee markets the product or brand.

Which of the Following Is Not an Argument in Favour