Your Canadian company has successfully operated here for over two decades.As a new senior level manager,you have been tasked with expanding your operations globally.You have no experience operating in the international environment in any of your previous jobs.Your boss has asked you to prepare some documentation on "going global," and the only direction she has given you is that whatever method you choose,should "be very inexpensive."
Your company has decided to go global by entering into a strategic alliance.How do you choose a partner for strategic alliance? Is this important?
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