Your Canadian company has successfully operated here for over two decades.As a new senior level manager,you have been tasked with expanding your operations globally.You have no experience operating in the international environment in any of your previous jobs.Your boss has asked you to prepare some documentation on "going global," and the only direction she has given you is that whatever method you choose,should "be very inexpensive."
Most companies have different business strategies from that of their competitors or partners.Business strategy is the process of identifying and determining an organization's objectives,and then developing policies and plans to achieve these objectives,Business strategy sets the overall direction of the firm.How do firms with differences in business strategy manage and cooperate with respect to their alliance strategy?
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