For a firm to outperform its rivals in the global marketplace, the performance appraisal systems it uses must measure the perceptions that it wants to encourage.

Question

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For a firm to outperform its rivals in the global marketplace, it must have the right people in the right postings. Their compensation packages must create incentives for them to take actions that are consistent with the strategy of the firm, and the performance appraisal system the firm uses must measure the behavior that the firm wants to encourage.

For a Firm to Outperform Its Rivals in the Global