A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

Question

Quizplus · Accepted Answer

This statement is true because a global marketing strategy that assumes consumers around the world have similar preferences is consistent with standardized mass production. This strategy relies on economies of scale to produce in large volumes with low unit costs, and assumes that a standardized product will be appealing to consumers in many different countries and cultures.

A Global Marketing Strategy That Views the World's Consumers as Similar