Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.

Name: Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.
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Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a pull strategy. Mass communication has cost advantages for such firms, thus they rarely use direct selling.

Firms in Consumer Goods Industries That Are Trying to Sell