Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?
A)Accustomed differences in national or regional preferences are significant in world markets.
B)The global corporation operates consistently at high relative cost.
C)Technology has led to the emergence of global markets for standardized consumer products.
D)The global corporation sells different things in different ways.
E)Ancient differences in national tastes or modes of doing business are reinforced.

Question

Quizplus · Accepted Answer

Levitt argues that technology has led to the emergence of global markets for standardized consumer products, where consumers in different parts of the world have similar needs and preferences. He emphasizes the need for companies to focus on economies of scale and efficiency to compete in these markets, rather than trying to cater to localized preferences. None of the other options are supported by Levitt's article.

Which of the Following Is True According to Theodore Levitt's